Shibuya Overview
Shibuya has undergone one of Tokyo's most dramatic transformations over the past decade. Once known primarily as a youth culture and fashion hub, it has evolved into a major technology and business center — often called "Bit Valley" for its concentration of IT startups and established tech companies. The area around Shibuya Station has been reshaped by a series of ambitious redevelopment projects, including Shibuya Scramble Square, Shibuya Stream, and Miyashita Park, creating a modern urban environment that rivals any global tech district.
Location & Access
- Prefecture: Tokyo
- Ward: Shibuya-ku (渋谷区)
- Key Stations: Shibuya, Daikanyama, Ebisu, Harajuku, Yoyogi
- Character: Technology and creative industries hub undergoing massive urban transformation
Shibuya Station connects JR Yamanote, Saikyo, and Shonan-Shinjuku lines with Tokyo Metro (Ginza, Hanzomon, Fukutoshin), Tokyu (Toyoko, Den-en-toshi), and Keio Inokashira lines — providing direct access to every major Tokyo destination.
Why Invest in Shibuya?
Key Investment Attractions
- Tech Industry Concentration: Google Japan, CyberAgent, DeNA, mixi, and hundreds of startups create sustained demand for both commercial and residential space. High-income tech workers drive premium rental demand.
- Transformative Redevelopment: The multi-phase Shibuya Station area redevelopment (2012–2027) has created over 500,000 m² of new commercial and residential space, fundamentally upgrading the area's infrastructure and appeal.
- International Brand Recognition: Shibuya Crossing is one of the world's most recognized urban landmarks. This global visibility attracts international investors, tenants, and tourism-driven commercial activity.
Investor Profile
Shibuya is ideal for growth-oriented investors targeting capital appreciation. The area's ongoing transformation, tech-driven demand, and premium positioning make it attractive for investors willing to accept slightly lower current yields in exchange for strong medium-term price growth. Properties purchased during earlier redevelopment phases have seen 25–35% appreciation over five years.
Market Data & Price Trends
Current Market Snapshot (2025)
| Metric | Value |
|---|---|
| Median Price/m² (Condo) | ¥1,480,000 |
| 3-Year Price Change | +22% |
| Total Transactions (2024) | 350+ |
| Market Activity | High |
Price Trend Analysis
Shibuya has been one of Tokyo's strongest-performing residential markets over the past five years. Price appreciation has been driven by a virtuous cycle: new commercial facilities attract high-income workers, who drive residential demand, which in turn attracts further development investment.
The sub-areas within Shibuya ward show distinct patterns. Central Shibuya near the station commands the highest premiums, while Daikanyama and Ebisu maintain their status as lifestyle-premium neighborhoods with strong demand from affluent professionals and creative industry workers. Harajuku and Sendagaya benefit from proximity to Meiji Jingu and the new National Stadium.
Compact investment units (25–40 m²) near Shibuya Station have seen particularly strong demand from both domestic and foreign investors, pushing yields down to 3.5–4.5% but delivering consistent capital appreciation.
💡 View detailed price trends and transaction data on our Shibuya analysis page
Property Types in Shibuya
Condominiums (マンション)
The primary investment vehicle in Shibuya. New tower condominiums near the station are priced at ¥1.8–2.5M/m², targeting high-income professionals. Older stock (1990s–2000s) in surrounding areas offers better yields at ¥1.0–1.4M/m². The resale market is particularly active, with well-maintained properties in prime locations selling within weeks of listing.
Detached Houses (一戸建て)
Premium detached properties exist in the Shoto, Kamiyamacho, and Nanpeidai neighborhoods — among Tokyo's most exclusive residential addresses. These ultra-premium properties (¥200M+) serve the luxury market and are primarily owner-occupied or rented to corporate executives.
Recent Transaction Examples
Representative transactions from the Shibuya area:
| Period | Price | Size | Price/m² | Nearest Station |
|---|---|---|---|---|
| Q3 2025 | ¥78,000,000 | 55 m² | ¥1,418,181 | Shibuya |
| Q2 2025 | ¥52,000,000 | 38 m² | ¥1,368,421 | Daikanyama |
| Q1 2025 | ¥115,000,000 | 76 m² | ¥1,513,157 | Ebisu |
📊 Access full transaction history with our Shibuya market report
Investment Considerations
Pros
- Strong capital appreciation trajectory backed by ongoing redevelopment
- Tech industry provides high-income, stable tenant demand
- Global recognition supports property value and liquidity
- Excellent transport connectivity with multiple rail lines
Cons
- Premium pricing creates a high barrier to entry
- Yields are among the lowest in Tokyo due to aggressive price appreciation
- Construction activity may cause temporary disruption in some micro-locations
Risk Factors
The tech sector concentration creates some vulnerability to industry-specific downturns. If major tech companies shift to remote work or relocate, residential demand could soften. However, Shibuya's diversified appeal (fashion, entertainment, food, culture) provides a buffer against single-sector risk. Investors should also be aware that some of the price appreciation may already be priced in, particularly for properties near completed redevelopment projects.
Nearby Areas to Consider
- Shinjuku: Adjacent commercial powerhouse with higher yields and comparable infrastructure
- Meguro / Ebisu: Southern neighbor with a more residential character, attractive to families and professionals seeking quieter living
- Roppongi / Azabu: Premium international district with strong expat rental demand
Getting Started
Ready to explore investment opportunities in Shibuya?
- Analyze the market — View price trends and transaction history
- Compare properties — Use our data to evaluate deals against area benchmarks
- Make informed decisions — Access official government transaction records from MLIT